Olive Oil Fraud – A US Court Ruling that Makes Sense but Complicates the Consumer Landscape

Recently, a US District Court in Minnesota sided with one of the largest olive oil companies in the world, and ordered a permanent injunction against further publication or dissemination of false and misleading information circulated on social media.  The main source for the information circulated on social media is a heavily read, referenced and criticized study …

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What was I thinking? Open a Ceramics Store in Seattle? What was I smoking?!

Six years ago in 2012, I was frantically preparing to open a "Holiday Store" in the largest mall in the Northwest US - in Tukwila, Washington (a suburb of Seattle, sort of near the airport).  I had run some numbers and was convinced that the margins allowed for factory direct purchase, importation into the US, …

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Spanish extra virgin olive oil

Free Spanish Extra Virgin Olive Oil Sample with each Pottery Purchase

I woke in a marketing mood today!  And can't help but share some of our GringCool news. Starting this week, we ship a free sample of Spanish extra virgin olive oil with each purchase of pottery from our online store (www.gringocool.com).  The free samples are 30 ml (about 2 tablespoons). Below is our instructions that …

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Remembering our loved ones

Wonder, Read, Taste, Be Cool Wonder Halloween, All Saints Day, and the Day of the Dead are all end of October or beginning of November celebrations in the Western Hemisphere. While the Anglo Halloween tradition is marked more by the spirits of terrifying or magical creatures, monsters, and bloody bodies, the Spanish tradition is more into remembering the loved ones …

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Introducing “Cold Pressed Elixir” from GringoCool

We are happy to introduce our new, Spanish, organic extra virgin olive oil called Cold Pressed Elixir by GringoCool.  Our goal is to serve our customers by staying true to three pillars. Provide the Real Thing Many US consumers have not had the chance to experience or taste real extra virgin olive oil.  In the …

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Selling on Amazon – An article about one of the many challenges

Amazon’s algorithms are causing customers to pay significantly more than they should for popular products, while promoting those that benefit the corporation, according to an investigation by journalism non-profit ProPublica published today (Sept. 20). The e-commerce company doesn’t disclose exactly how its algorithm selects products from certain merchants, or itself, to be recommended in its… via …

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