Olive Oil Fraud – A US Court Ruling that Makes Sense but Complicates the Consumer Landscape

Recently, a US District Court in Minnesota sided with one of the largest olive oil companies in the world, and ordered a permanent injunction against further publication or dissemination of false and misleading information circulated on social media.  The main source for the information circulated on social media is a heavily read, referenced and criticized study …

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Box Store Olive Oil Not Up to Par – Even in Spain!

More than half of the extra virgin olive oil (EVOO) sold in Spanish supermarkets and superstores does not pass standardized taste tests.  Wow! This, according to an article recently published in El Pais (a leading newspaper of Spain).  See article here. Of course this is controversial.  Olive oil merchants are intent on making a profit, and one …

Continue reading Box Store Olive Oil Not Up to Par – Even in Spain!

GringoCool Olive Oil, Taste Testing Parties – the Millenial Pepsi Challenge!

Since we launched our GringoCool brand of Spanish extra virgin olive oil (EVOO), we have encouraged our friends and family to hold test tastes in their neighborhoods.  We are very proud of the quality of EVOO that we sell, and we will gladly put ours in a test taste with any -mano a mano!  - bring …

Continue reading GringoCool Olive Oil, Taste Testing Parties – the Millenial Pepsi Challenge!