Olive Oil Fraud – A US Court Ruling that Makes Sense but Complicates the Consumer Landscape

Recently, a US District Court in Minnesota sided with one of the largest olive oil companies in the world, and ordered a permanent injunction against further publication or dissemination of false and misleading information circulated on social media.  The main source for the information circulated on social media is a heavily read, referenced and criticized study …

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Box Store Olive Oil Not Up to Par – Even in Spain!

More than half of the extra virgin olive oil (EVOO) sold in Spanish supermarkets and superstores does not pass standardized taste tests.  Wow! This, according to an article recently published in El Pais (a leading newspaper of Spain).  See article here. Of course this is controversial.  Olive oil merchants are intent on making a profit, and one …

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What was I thinking? Open a Ceramics Store in Seattle? What was I smoking?!

Six years ago in 2012, I was frantically preparing to open a "Holiday Store" in the largest mall in the Northwest US - in Tukwila, Washington (a suburb of Seattle, sort of near the airport).  I had run some numbers and was convinced that the margins allowed for factory direct purchase, importation into the US, …

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Seville Beauty Pageant – The April Fair Parade

It is April and here in Andalusia, the annual Beauty Pageant has started in Seville.  For months now the beauties of Andalusia have been on a special diet and exercising daily.  Days are counted down as each contestant's hair is brushed and they are told they are the most beautiful creation in the world. I …

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GringoCool Olive Oil, Taste Testing Parties – the Millenial Pepsi Challenge!

Since we launched our GringoCool brand of Spanish extra virgin olive oil (EVOO), we have encouraged our friends and family to hold test tastes in their neighborhoods.  We are very proud of the quality of EVOO that we sell, and we will gladly put ours in a test taste with any -mano a mano!  - bring …

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